Dreaming of Creative Super Powers?

Written by
Anne Brassier
Published on
September 19, 2018

Last week we had a great evening at the Creative Superpowers event at ad agency, Havas. We were invited to talk about creativity, particularly in relation to magic, and to perform magic.

Bird's eye view of the two Magic Alexes

Joining us on the stage was Hugh Garry, a contributor to the event and director of Storythings. With some help from my Abracademy colleague, Alex Pittas, we talked about hacking creativity, focusing on how we can trick our brains into helping us be more creative.

L-R: Hugh McGarry, Alex Mackain and Alex Pittas

Creativity is an essential part of innovation and hugely important to Abracademy’s work. As magicians, we need it to think up new magic – magic that will inspire wonder in our audience. We also harness it when working with companies, to tap into their creative potential.

Alex Mackain doing some mind-reading

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