Shifting mindset in moments of organisational change.

Using a powerful combination of learning design, facilitation and magic (yes, real rabbit-in-a-hat magic!) we help people and organisations face change positively.


Unleash magic and end the year with a ta-dah!

Have you had a good year? Do you love your team? Do you want to learn magic? Do you need to organise a work get together? If the answer to any of these is yes, we have the perfect thing for you: Abracademy’s Magic of Teams workshop.

Find out more

All these companies are bringing magic to their workforce

HSBC case study

Helping HSBC’s customer-facing workforce embrace a new role with confidence.

We shifted the mindset of over 4,000 employees across the UK.

The magilitators engaged, entertained and educated an audience of people who, initially dubious, are now fully informed to make a choice on their next move.” – Area Director at HSBC

Read the full HSBC story

Magic opens the mind to new ways of thinking.

We blend our four areas of expertise to create a playful, insightful journey of self discovery and learning.


Creativity is in our blood and play is our favourite form of expression. It’s a powerful way to help people step out of their comfort zone and, in doing so, learn and grow.

Learning design

Our fantastic Learning Designers understand how to curate learning journeys to achieve the relevant business outcomes. Magic enhances the learning and adds a wow factor!

Group dynamics

As skilled facilitators, we know how groups develop and behave. And we understand how to work with the different needs that exist within groups. This ensures our sessions have impact.

The science of magic

We connect neuroscience and magic to uncover how magic has the ability to make us believe in making the impossible, possibleWe apply psychological principles that help people to face change both as individuals and as groups.

Find out what magic can do for your company
Get in touch

Abracademy in the media

Meet the team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy. 

I was surprised how fast we came to a shortlist of team values. The magic brought people together.

Workshop participantVodafoneZiggo

What we offer:

Bespoke and flexible programmes based on the themes of Belief and Wonder

Learning design underpinned by the neuroscience of magic

Skilled facilitation by our Magilitators*

*Magician / Facilitators!

Discover our mindset change programmes:


How do I inspire curiosity in my team?

Download the wonder brochure


How do I create a happy workforce?

Download the belief brochure