Mindset shift powered by magic

Organisations and employees face daily challenges: building trust, constantly innovating or collaborating productively.

Using a powerful combination of learning design, facilitation and magic, Abracademy helps people achieve the right mindset to work better, together.

See it to believe it
NEW Virtual Workshops

A more magical you, online

Our Online Magical Moments bring people together at a time of isolation and social distancing. Find out more


Magic opens minds to new ways of thinking

For centuries magicians have been developing powerful techniques that defy limitations in human cognition. Our workshops adopt the same techniques to open minds to new possibilities. We bring learning to life through blending the science of magic, meaningful play, powerful facilitation, and magic. This forms a framework for self-discovery and experiential learning that has a real impact on participants.

Discover our 5 reasons for using magic

Abracademy's session put team work into perspective; helping us understand and reflect on how we can improve as a collective.

Workshop participantO2 Creative & Media team

We use magic as a tool to shift mindset and develop soft skills

In this time of non-stop digital evolution, Abracademy looks after the humans. We offer bespoke and off-the-shelf sessions that address common challenges such as team bonding, creative problem solving, communication and leadership skills.

Our bespoke programmes are designed to meet your specific challenges. As a diverse team of strategists, creatives, learning designers, scientists, magicians and facilitators, we understand business and people. We design sessions that shift mindsets and change behaviours.

More about our services
Embrace digital tools
Boost creative confidence
Merge teams successfully
Bring values to life

asos: Connecting the People Experience team to their magic

“We loved working with Abracademy. They really listened to what would work for our team and took the time to understand the world we work in”

Aisling Winter
Head of Academy, asos

Read the full case study

Abracademy in the media

Stories to inspire wonder and belief

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Let’s make magic together