Mindset shift powered by magic*

*Really? Yes really. Find out how

Organisations and employees face daily challenges: building trust, constantly innovating or collaborating productively.

Using a powerful combination of learning design, facilitation and magic, Abracademy helps people achieve the right mindset to work better, together.

Watch the magic in action

Magic opens minds to new ways of thinking

For centuries magicians have been developing powerful techniques that defy limitations in human cognition. Our workshops adopt the same techniques to open minds to new possibilities. We bring learning to life through blending the science of magic, meaningful play, powerful facilitation, and magic. This forms a framework for self-discovery and experiential learning that has a real impact on participants.

Discover our 5 reasons for using magic

asos: Connecting the People Experience team to their magic

“We loved working with Abracademy. They really listened to what would work for our team and took the time to understand the world we work in”

Aisling Winter
Head of Academy, asos

Read the full case study

We use magic as a tool to develop soft skills

In this time of constant digital evolution, Abracademy looks after the humans. We offer ‘off the shelf’ sessions that address common issues such as team building, problem solving, communication and leadership skills.

We also create bespoke programmes to meet your challenges. As a diverse team of strategists, learning designers, scientists, magicians and facilitators. We understand business and people and can design sessions that will shift mindsets and change behaviours.

More about our services
  • Employee engagement 
  • Soft skills for better work
  • Team dynamics & productivity
  • Employee well-being
  • Team building and team dynamics
  • Creative mindset
  • Confidence
  • Realigning on creating values
  • Facilitation
HSBC case study

Helping HSBC’s workforce embrace a new role with confidence

We shifted the mindset of over 4,000 employees across the UK, achieving an opt-in rate on the new role of 80%.

Read the full case study

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Let’s make magic together