Shifting mindset in moments of organisational change.

Magic opens minds to new possibilities. Using a powerful combination of learning design, facilitation and magic (yes, real magic) we help people and organisations face change positively.

HSBC case study
CASE STUDY

Helping HSBC’s customer-facing workforce embrace a new role with confidence.

We shifted the mindset of over 4,000 employees across the UK.

The magilitators engaged, entertained and educated an audience of people who, initially dubious, are now fully informed to make a choice on their next move.” – Area Director at HSBC

Read the full HSBC story

All these companies are bringing magic to their workforce

What we offer:

Bespoke and flexible programmes based on the themes of Belief and Wonder

Learning design underpinned by the neuroscience of magic

Skilled facilitation by our Magilitators*

*Magician / Facilitators!

Magic opens the mind to new ways of thinking.

We blend our four areas of expertise to create a playful, insightful journey of self discovery and learning.

Creativity

Creativity is in our blood and play is our favourite form of expression. It’s a powerful way to help people step out of their comfort zone and, in doing so, learn and grow.

Learning design

Our fantastic Learning Designers understand how to curate learning journeys to achieve the relevant business outcomes. Magic enhances the learning and adds a wow factor!

Group dynamics

As skilled facilitators, we know how groups develop and behave. And we understand how to work with the different needs that exist within groups. This ensures our sessions have impact.

The science of magic

We connect neuroscience and magic to uncover how magic has the ability to make us believe in making the impossible, possibleWe apply psychological principles that help people to face change both as individuals and as groups.

Find out what magic can do for your company
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Meet the team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy. 

I was surprised how fast we came to a shortlist of team values. The magic brought people together.

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WONDER

How do I inspire curiosity in my team?

Download the wonder brochure

BELIEF

How do I create a happy workforce?

Download the belief brochure
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