Magic opens the mind to new ways of thinking.
We blend our four areas of expertise to create a playful, insightful journey of self discovery and learning.
Creativity is in our blood and play is our favourite form of expression. It’s a powerful way to help people step out of their comfort zone and, in doing so, learn and grow.
Our fantastic Learning Designers understand how to curate learning journeys to achieve the relevant business outcomes. Magic enhances the learning and adds a wow factor!
As skilled facilitators, we know how groups develop and behave. And we understand how to work with the different needs that exist within groups. This ensures our sessions have impact.
The science of magic
We connect neuroscience and magic to uncover how magic has the ability to make us believe in making the impossible, possible. We apply psychological principles that help people to face change both as individuals and as groups.
All these companies are bringing magic to their workforce
Meet the team
We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.
”I was surprised how fast we came to a shortlist of team values. The magic brought people together.Workshop participantVodafoneZiggo
What we offer:
Bespoke and flexible programmes based on the themes of Belief and Wonder
Learning design underpinned by the neuroscience of magic
Skilled facilitation by our Magilitators*
*Magician / Facilitators!