Spark confidence and potential in young people through magic

Workshops and sessions for schools and youth groups that want a magical new learning experience.

By introducing magic into the classroom, we can help unlock hidden potential in young people! Our workshops provide an immersive experience guaranteed to build confidence, storytelling capabilities, emotional awareness & empathy.

Future-proof skills for young people

We partner with you to equip learners of any age with life-long skills tailored precisely to their needs.

Greater teamwork; improved presentation skills; breakthroughs on perceptions adoption of a Belief Mindset and more - all while having fun with sorcery!

Learn to work together, harmoniously

Understand perception, break down assumptions and judgements

Increase emotional awareness

Build confidence and resilience

Learn compelling storytelling and improvisation

Become great communicators

We’ve unleashed our magic at...

Learning through play

Ignite imagination

Students wonder how tricks work... they’re thinking on their feet. And with that, we ignite their curiosity and imagination.

Inner magic

If magicians don’t believe in their magic, nobody will. We help students develop their presentation skills, boosting self-confidence.

Whole body communication

We teach the communication skills used by magicians to get, and keep, the audience’s attention.

The art of storytelling

Putting newly-learned skills into action to deliver compelling performances!

Make an enquiry

Working with Abracademy to develop and deliver such a positive experience for the RawMinds project participants has been great. It was incredible to witness all of the young people enjoying the opportunity to confidently perform to such large audiences in our gallery, which would not have been possible without the care and expertise of the fantastic Abracademy team!

Chloe Trainor

Youth Programme Producer

Wellcome Collection

Case studies

Conjuring success for a new team

A one year team development journey to craft a high performance culture in the Data Driven X team, a startup within Siemens

Team performance

View case study

Creating a culture of communication and collaboration

A three-part programme to help colleagues from ten European teams appreciate each others’ perspectives and expertise. Check out this real-world example of impactful soft skills training for employees.

Communication