The Magical Self (Don't Drown in the Rivers of Self-Doubt!)

Written by
Anne Brassier
Published on
October 7, 2019

Can we enhance our inner belief without crossing the rivers of self-doubt? Can we change how we feel about ourselves… by waving a magic wand?

The unbelievable Peter from Mind and his magic wand

It may sound surprising, but researchers at Goldsmiths, University of London, recently published a review of experiments on how magic might enhance wellbeing (Bagienski & Kuhn, 2019). And they observed that increased pride and self-esteem were common in studies where participants either discovered secrets to magic tricks or learned to perform magic.

To be fair, most of these studies involved populations with low self-esteem and some had methodological flaws, so more research is needed. But the available results do look promising.  And by looking at theoretical models of self-esteem, we find some fascinating reasons for why magic may improve self-esteem.

Some of the magic asos PX Team

One common argument in these studies is that learning magic develops an impressive skill that most others cannot perform (Frith & Walker, 1983). And this speaks to two common psychological theories of what causes of self-esteem:  

The first was put forth by William James (1892) on how self-esteem arises when perceived success in “valued domains” aligns with our aspirations. And who doesn’t value a bit of magic and fantasy, like the magic we see in movies, novels, or games? In fact, this was supported by an experiment that concluded: “a novel and unusual event elicits stronger curiosity and exploratory behaviour if its suggested explanation involves an element of the supernatural” (Subbotsky, 2010). Additionally, people value secret knowledge and society marvels when people achieve the impossible. Both are in magic. Lastly, people are driven to figure out how magic tricks work. For all these reasons, it makes sense that magic is valued. So we could feel better about ourselves by learning magic successfully.

The strange part is how magic focuses the impossible… Because people tend to set their aspirations in the realm of possibility, but magic achieves the “impossible”. Thus, at a certain imaginary level, learning to learning magic must exceed one’s aspirations. And this experience is at least somewhat grounded in reality because social reactions to magic imply that the impossible became possible! This latter social aspect also aligns with Cooley’s (1902) model of self-esteem. In his model, self-esteem is caused by opinions of significant others who act like a “social mirror.” This idea of a social mirror also helps explain why improved social skills were observed in magic studies, but only when participants learned to perform magic (Bagienski & Kuhn, 2019). One reason might be that reactions to magic resemble an interested, enthusiastic response. And these responses would act as social validation. They are also very similar to the responses that scientists found to form positive relationships (Bagienski & Kuhn, 2019; Gable, Gonzaga, & Strachman, 2006; Gable, Reis, Impett, & Asher, 2004).

Another reason why magic could improve social skills is because magic is one of the only art forms that deliberately uses speech and social cues for its misdirection (Scott, Batten, & Kuhn, 2018). Thus, learning magic can be a natural fit for improving social skills. And when your social skills are sharp, you feel good about yourself because you can better cultivate the supportive, meaningful relationships that make life beautiful.


Bagienski, S. E., & Kuhn, G. (2019). The crossroads of magic and wellbeing: A review of wellbeing-focused magic programs, empirical studies, and conceivable theories. International Journal of Wellbeing, 9(2).

Cooley, C. (1902). Looking-glass self. The Production of Reality: Essays and Readings on Social Interaction, 6. Retrieved from

Gable, S. L., Gonzaga, G. C., & Strachman, A. (2006). Will you be there for me when things go right? Supportive responses to positive event disclosures. Journal of Personality and Social Psychology, 91(5), 904–917.

Gable, S. L., Reis, H. T., Impett, E. A., & Asher, E. R. (2004). What Do You Do When Things Go Right? The Intrapersonal and Interpersonal Benefits of Sharing Positive Events. Journal of Personality and Social Psychology, 87(2), 228–245.

James, W. (1892). Psychology: The briefer course. New York: Holt.

Scott, H., Batten, J. P., & Kuhn, G. (2018). Why are you looking at me? It’s because I’m talking, but mostly because I’m staring or not doing much. Attention, Perception, & Psychophysics, 81(1), 109–118.

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