This is the question we are asked most often. The answer is magic opens up our ability to learn, makes us believe and brings wonder.

Magic facilitates learning through meaningful play

When we watch or interact with magic it’s that ‘play’ that gives us a  dopamine hit. That dopamine hit has been lined to higher learning.

Watch our learning designer Priya talk about magic and play.

Meet Hugo our resident neuroscientist.

There’s a (Neuro)science to magic

Something about magicians being experts in human behaviour. Understanding preconceptions, assumptions, biases and by learning……