Alice is a PhD Candidate and Associate Lecturer in Psychology at Goldsmiths, University of London. Her thesis focuses on using magic tricks to study the illusory sense of agency over choice. This is to better understand the subtle factors that influence our decisions without our awareness. Alice is driven by her desire to give people a sense of wonder about how their minds work and how to best use the mind. By studying the subtle mechanisms magicians use to direct our attention, Pailhès probes the unconscious factors that subtly influence our choices. Magic tricks offer her an amazing way to collect and transmit scientific data in an entertaining and powerful way.