Tiu de Haan

Wonder Woman


Tiu is an Oxford-educated creative facilitator, ritual designer and idea doula. She helps people shift their perspective to remember the magic in the mundane. Her work is all about creating moments of meaning. Bespoke micro-adventures that connect us to ourselves, each other and our own creativity.

Tiu has worked with Google, the World Economic Foundation, L'Oréal and the UN. She's also a visiting lecturer at UAL. She collaborates with neuroscientists, quantum physicists and chemists to create experiences that wake up our sense of wonder.

Tiu teaches creative thinking and imaginative awakening to a variety of organisations. She consults for global brands on rituals for beauty, food and wellbeing, as well as times of transition and organisational change. Her Tedx talk, ‘Why we still need ritual’, is about the art of celebrating the transitions of life, love and death.

Tiu's superpowers are:

  • Imaginative inspiration

  • Engineering serendipity

  • Creating magical mini adventures


We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

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