Royal Museums Greenwich wanted to engage a new audience with the iconic Armada Portrait of Elizabeth I. Specifically young people living locally to the museum. They hoped to encourage a sense of connection and pride in cultural heritage.

Abracademy spent several months working with the girls, teaching them magic. During that time we built trust and collaboration with them. As the culmination of this project was a public performance at the Queen’s House, we wanted to make sure the girls were confident and prepared.

As well as family, friends and teachers, the audience included representatives from the Heritage Lottery Fund, The Wellcome Collection, Royal Museums Greenwich, and the V&A, plus a range of individuals working across various cultural industries.

Through learning the magic, we thoroughly enjoyed watching the girls experiment, develop their communication and performance skills, and collaborate with their peers.

Their performances at the Queen’s House were magical! They astounded everyone (including us), not only with their magic, but with their confidence and storytelling. It was a joy to see how they blossomed and rose to the challenge despite their initial fears.

That’s the empowering tool of magic!

• Improved confidence
• More resilient
• Boosted communication and presentation skills
• Coping mechanisms for anxiety and stress