asos Festival of Learning: putting your best self forward at work

I loved the Abracademy team! They were engaging, fun and catered for both introverts, and extroverts.

The challenge

asos’ Academy – their internal learning resource – invited us to be a part of the 2019 Festival of Learning. The FoL was two weeks of learning and development. One for the Customer Care team and another for everyone at the London head office.
The Academy wants to make sure everyone in the company feels they can develop themselves and their career – by improving both soft and hard skills. One of their company behaviours is Know my best self. To help bring this behaviour to life, we ran our Inner Belief session.

How the magic happened

Self-confidence is such an important foundation for personal and career development. So, our goal was to trigger a Belief Mindset for participants in our sessions. We provided a magical boost and opened doors to new possibilities. The session explored:
  • Beliefs and limiting beliefs
  • What it feels like to step out of your comfort zone
  • Strengths and superpowers

We created a supportive and playful space where people could open up. We wanted them to feel free to share thoughts, including strengths and fears.

The outcomes

  • Participants open up and share thoughts
  • Fears and anxieties acknowledged
  • Dreams and aspirations vocalised
  • New connections created with other team members
  • Colleagues realise they can support one another
  • New possibilities become apparent: I can talk in front of groups…
  • Super Powers are discovered!

⚡ Success! ⚡


Workshops delivered


Belief Mindsets ignited


Engagement score across the business

Which Magical Moment did we use?

Discover all our Magical Moments

Inner Belief

Unlock limiting beliefs and explore comfort zones.

It's a long time since I used my imagination like this!

My superpower? I am calm under pressure

It’s nice to find something out about colleagues that you didn't know

I learned that if it goes wrong, it goes wrong… at least I tried

My superpower? I give good advice

Do you want to ignite belief in your team?

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