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How Magilitation can help teams and companies cast a spell

By Priya Ghai

If you’ve ever felt the need to:

  • Create wonder
  • Inspire through storytelling 
  • Control attention
  • Shift group energy
  • Listen compassionately
  • Speak powerfully 
  • Work with emergence
  • And dance in the moment…

… then think about hiring a Magilitator. You won’t regret it. Allow me to explain why.

Abracademy is interested in the overlaps between magic and other spheres like business, education, mental health and personal development. We know magic can mean so much more than coins, cards and rabbits in hats. For the past few years we’ve been developing ways to apply the basic elements of magic (wonder, awe, intrigue and stories) where they’re rarely used. What we call Magilitation is the result of those experiments.

Magilitation is the beautiful merging of magic and facilitation. It was born out of an idea I had on a skills-swap seminar. Magicians are incredible presenters and facilitators are masters of group dynamics. How about we develop each others’ abilities and make a hybrid, an entirely new skill. A skill that creates wonderful experiences, helping participants on journeys of self-discovery and experiential learning. Hello Magilitation! These days we deploy our magicians to train facilitators and we work with facilitators to train magicians. They develop their superpowers together.

It’s pure magic. The kind of magic the world needs today: inclusive and democratic.

No-one arrives an expert to our Magilitation workshops. The playing field is level, everyone learns together. Whatever feelings and emotions people experience are welcome. There’s no right and wrong in this learning space. And, because it’s very visual, magic is a universal language that everyone can understand.

Magic has the power to change the way people see themselves and others. We see the change in participants the instant they learn their first magic trick. Suddenly they’re doing something they thought impossible five minutes before. Indeed, the mindset shift can be lightning-fast as participants step out of their comfort zones and open up to learning. That’s one part of the power of Magilitation.

When the world is changing at an exponential rate, systems and structures shift as soon as we get used to them. This rate of transformation means we’re often working at an unsustainable pace. An unfortunate side effect is that all too often we forget to connect: talk, share, laugh, cry and forgive. Sometimes the speed of progress comes at a cost to our humanity. Workplaces become fraught with stress, low confidence, fear and uncertainty. But our Magilitators can help to restore belief at work and spark wonder again. We help companies slow down and invest in their people. Such workshops improve the quality and depth of their relationships with each other.

Of course Abracademy has to work by these beliefs and values too. And we know it takes effort. We also know we help companies raise team spirits by unlocking belief and sparking wonder. We work in a space where many learning and development programmes have yet to go. And while the outcomes may be harder to measure, we also believe that this is a space where real change happens. It’s a human approach that works with what makes us human: emotion.

It might sound bold, but Magilitation could assist any company concerned with the creativity and wellbeing of its employees. However, we’ve noticed some commonalities among the companies we’ve worked with.

First, they dare to dream that there is a more powerful, magical way for professional development. One where people feel valued, where their thoughts, experiences and emotions are welcome.

Secondly, they are companies looking for a fresh approach to learning. A special magic creating lasting memories for participants and movement within the company.

Lastly, they’re curious about the power of group dynamics and have a deep understanding of the creative process. Employees are the lifeblood of any company. Our Magilitators instil new energy and unlock employee potential. This is vital to the health and progress of any organisation these days.

Magilitation is a unique mix of presence and performance. Our Magilitators help people of all ages and all abilities find their inner magic. We’ve boosted the self-esteem and confidence of young people. And created a space where individuals can share their struggles, joys, ups and downs through storytelling. An important tool when mental health is increasingly part of the social conversation.

Magic was once a closed shop, the preserve of a few practitioners, performers and experts. But today, when the world is full of sorrow, anxiety, violence and loneliness, magic needs to be for the many – for all of us.

Everyone deserves to find their inner magic. We all have superpowers. The most powerful spell cast by Magilitation is to imbue the belief that the impossible is possible.

Hope arrives when we see new possibilities materialise in front of us. Each of us can be a part of making that happen. When people learn to share their magic with others, hope becomes contagious and magic spreads. It’s the most wonderful feeling. 😊

Priya Ghai
Head of Learning

aka The Mind Master 😵

Do you want to add magic to your L&D?

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