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Creative Super Powers

By September 19, 2018 No Comments

Last week we had a great evening at the Creative Superpowers event at ad agency, Havas. We were invited to talk about creativity, particularly in relation to magic, and to perform magic.

Joining us on the stage was Hugh Garry, a contributor to the event and director of Storythings. With some help from my Abracademy colleague, Alex Pittas, and myself, Hugh talked about hacking creativity. We focused on how we can trick our brains to help us be more creative.

Creativity is an essential part of innovation and hugely important to Abracademy’s work. As magicians, we need it to think up new magic – magic that will inspire wonder in our audience. We also harness it when working with companies, to tap into their creative potential.

What did the audience say?

Alex Mackain

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