Category

Team

Harriet Swede

By | Team
bio

Harriet Swede

Master Fortune Teller

aka Partnerships Manager

Harriet is a solution-focused people-person. Her desire is to help others live intentional, fulfilled lives - personally and professionally. She's interested in psychology and yoga, particularly the intersection between mental and physical therapies, and practices. She believes in the power of conjuring meaningful relationships to create magic with our clients.

Harriet's superpowers are:

  • A sharp eye for detail
  • Dogged determination
  • Finding solutions

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

We empower people to understand that how they see themselves is a choice 💥

Harriet

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Steve Bagienski

By | Team

Steve Bagienski

Wizard of Science

aka Research Lead, Abracademy Labs

A man of many talents - magician, scientist and positive psychologist. Steve is currently a doctoral researcher at Goldsmiths, University of London. He's investigating the social and emotional experiences of watching, and learning to perform, magic. Steve's work has been presented at international conferences, such as the Science of Magic Association event. And he's received multiple awards, including the Magicana Edwin A. Dawes scholarship and the Richard Benjamin Foundation doctoral studentship for his research with Abracademy.

Magic and science

As a magician, Steve has performed in many different venues, from corporate to social! His passion is combining the science of positive psychology with the performance art of magic. He aims to develop evidence-based techniques that enable practitioners, magicians, clients and audiences to live meaningful, fulfilled lives.

Steve's Superpowers

  • A growth mindset
  • Forgiveness
  • Self-regulation
Find out more about our lab!

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

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Rubens Filho

By | Team
bio

Rubens Filho

Director of Spells

aka Co-founder, CEO and Magilitator

Rubens' background is diverse, to say the least! He followed the family tradition and started his working life as a lawyer in Brazil. After ten years and a stint in NY however, he realised law wasn’t the right place for him. He made the decision to return to Brazil and moved into ad-land as a Copywriter. He eventually became a Creative Director at Ogilvy, leading many award-winning campaigns for global clients. In 2012 Rubens brought his family to the UK to do a Masters in Digital Media Management at Hyper Island. This was to be another pivotal point in his career and in 2013, he founded Abracademy with the dream of helping people grow, personally and professionally.

Rubens' Superpowers

  • Creativity
  • A magical leader
  • Disruptive innovation

Rubens has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

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In this world of ever-increasing technology, we need to become more human!

Rubens FilhoAbracademy's Co-founder

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Anne Brassier

By | Team

Anne Brassier

Cauldron Director

aka Business Development Lead

Before joining Abracademy, Anne worked in business development and communications roles at a variety of companies, from small creative and digital agencies, to global giants, Microsoft and Facebook.

Background

Born in France and raised to appreciate crisp sandwiches in Scotland, Anne dabbled briefly in the California sunshine before making London home. She writes, runs and knits, but never at the same time. She's also mum to a budding magician who firmly believes in magic, sparkles and the power of kittens.

Anne's Superpowers

  • Listening and hearing
  • Going the distance
  • An eagle-eye for detail

Anne has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

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Alex Pittas

By | Team
bio

Alex Pittas

Head Magician

Magilitator

Alex is the thumping heart of magic at Abracademy. He co-creates courses for schools and adds magic to our corporate work as well as delivering sessions. He is highly empathetic and able to connect with people of all levels across companies. While he’s asking your name, check what might have appeared in or disappeared from your pockets...

Alex's Superpowers

  • Keen observation
  • Creating and teaching magic
  • Connecting with people

Alex has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

team page

If you don't believe in your magic, nobody will.

Alex PitasHead Magician

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Priya Ghai

By | Team

Priya Ghai

Mind Master

Head of Learning

Priya is a highly experienced and gifted facilitator - a dynamo at shifting group energies to create amazing learning experiences. She holds groups together enabling courageous, playful and powerful environments for personal and professional development.

Background

Priya has traveled the world leading workshops and gathering collective intelligence, pushing the way organisations work. She has designed change programmes for corporate clients including the Ministry of Justice and HSBC, and she has helped start ups and SMEs form strategies to own their markets, moving forward as united organisations. Priya cares deeply for social justice and she’s on a mission to make workplaces more inclusive, creating a sense of belonging for everyone.

Priya's Superpowers

  • Empathy
  • Inclusivity
  • Energy

Priya has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

team page

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Katy Jackson

By | Team
bio

Katy Jackson

Chief of WOW

Co-founder and Head of Design

Katy brings magic to design of the Abracademy products and experiences, working across both the on and offline experiences, and anything else we conjure up.

When she’s not working with Abracademy, she’s in her main role as a Lead Product Designer at the global design agency, Idean. Here, she works on creating new products and services or innovating and transforming existing ones for small start-ups and big businesses.
She has a history of designing for play and fun, including designing playgrounds and helping the world #1 kid’s yoga brand bring their website to life.

Katy's Superpowers

  • Making the complex simple
  • Climbing walls

Katy has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

team page

Contact Katy and the team

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Julie Donckers

By | Team

Julie Donckers

Manager of Illusions

Product Manager

Julie is a strategist with a camera! She’s fascinated by human behaviour and is eager to capture, and understand it to add meaning to her work. Originally from Belgium, Julie studied and worked in Denmark and Berlin. She has a background in advertising, product strategy, facilitation, innovation and team design. She helps organisations identify opportunities for building meaningful relationships and adding value to their lives.

Julie's Superpowers

  • Empathy
  • Challenging ideas 
  • Bringing energy to the room

Julie has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

team page

Contact Julie and the team

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Pedram Parasmand

By | Team

Pedram Parasmand

Brewer of Ceremonies

Learning Designer and Facilitator

Pedram has worked in personal and organisational development for 14 years, as an Educator, Learning Designer, Coach and Facilitator. He works with businesses, charities and government bodies both nationally and internationally. Pedram designs and delivers evocative experiences to help people shift their awareness and make more conscious choices about their mindset and behaviour. His aim is to support his clients to experience more fulfilment and purpose in their lives as well as having impact in their endeavours.

Background

Pedram is a co-founder and Director of The Skills Lab, a training and development consultancy. He is a CTI trained Co-Active® Leadership Coach and workshop leader and a CRR trained Organisation and Relationship Systems Coach, having also trained with MIT’s Presencing Institute.

Previous roles include Programme Director of various pilot programmes at Teach First - a UK education charity, Trustee of the youth development charity Spark+Mettle, Governor of a Spa school, and a science teacher at various secondary schools. Pedram has a Masters degree in Theoretical Physics from Imperial College, London (brainy…).

Ped's Superpowers

  • Master of methodologies
  • Understanding the unsaid
  • Making up magic words

Ped has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

team page

Contact Ped and the team

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Thomas Dixon

By | Team
bio

Thomas Dixon

Engineer of Magic

Magilitator

Thomas is a Chilean / Canadian, who now calls London mi casa. His background is in Electronic Engineering, but he was always passionate about magic - performing, learning and teaching it as well as the theory of magic. So after ten years of studying magic in three different magic school (unfortunately none of them Hogwarts) and working as an engineer for a while, he decided to come to the UK to become a full-time wizard. Thomas loves to create meaningful connections with people through his magic. He is an avid reader of philosophy, psychology and self-development (at this moments he’s probably reading three books at the same time!).

Thomas' Superpowers

  • Creating illusions
  • Blowing minds
  • Inspiring people

Thomas' has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

team page

A sensitive person gets paid for playing. That's the art of life."

Alan Watts

Contact Thomas and the team

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