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Team

Tobias Grüenfelder

By | Team
bio

Tobias Grüenfelder


Magilitator

Magician, moderator and a researcher at Zeppelin University, Germany, Tobias loves to connect magic with academic and societal topics. He loves to surprise, inspire and foster mutual learning. He has performed as a "magical ambassador” in many countries, from Brazil to Finland, for the German cultural institute, the Goethe-Institut. He's a certified intercultural trainer and moderator. He also visited the famous College of Magic in South Korea (a kind of Hogwarts for Muggles) and gained new perspectives on magic.

Tobias' superpowers:

  • Creating miracles
  • Connecting people, dots and topics
  • Enabling collaboration

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

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Could you be a Magilitator?

By | Magicians, Magilitator, Team

A Magilitator is one of a kind… it’s a magician that facilitates or a facilitator that can do magic! Abracademy melds these two skillsets together to create this unique role. We’re growing our network so if this appeals to you, read on…

We work with clients big and small from all over the world, and we’re looking for new magicians to join our freelancer community. If you’re keen to develop a special set of skills, we want to hear from you! We train and develop Magilitators to make sure you’re 100% confident when it’s time to deliver workshops.

There’s lots of benefits in the community itself too as we host meetups. You’ll have the opportunity for peer to peer support… learn new magic or test, and get feedback on, a new performance. It’s a place for sharing and learning.

We want to expand our magical community with magicians from all corners of the magic world, the more diverse the better! We’re eager to balance genders, like the Magic Circle finally having a female president — so female magicians are especially welcome.

We want to hear from you!

Get in touch

Sara Ramos

By | Facilitation, Magical Moments, Magilitator, Team
bio

Sara Ramos

Community Wizard

Facilitator

Sara is passionate about learning and bringing people together to create impactful shared experiences. In her eagerness to challenge the status quo, Sara seeks alternative ways to learn, work, live and relate to others.

She designs meaningful learning experiences and creates the conditions for great collaboration. She achieves that by holding space for others, asking questions and allowing collective intelligence to emerge.

She works as a freelance Learning Designer and Facilitator, and hosts a podcast called Learning Day: https://learningday.community

Sara's superpowers:

★ Creating safe spaces

★ Singing

★ Productive procrastination

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

Contact us

Say hello

Alex Lyons

By | Facilitation, Magical Moments, Magilitator, Team
bio

Alex Lyons

Word Wizard

Facilitator

Alex facilitates communication and connection wherever its needed most. Nothing matters more to him than being true to who we say we are. He has a background as a media, communications and culture specialist, TEDx host and speaker coach, and an equity, diversity & inclusion consultant. Alex blooms most when helping others to bring integrity and heart into their words. Fair warning though, Alex will talk your ear off about the worlds and works of Ursula K Le Guin or everything Wonder Woman has taught him about the power of love to change the world ⚡💖

Alex's superpowers:

★ Warm grins

★ Wise words

★ Wonderful clarity

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

Contact us

Say hello

Malerbi

By | Magical Moments, Magicians, Magilitator, Team
bio

Malerbi

Dismisdirectioner

Magician

A graduate in Communication and Body Arts currently living and working in São Paulo, Brasil.

Malerbi believes in the power of magic. He believes that every trick is a metaphor wanting to be recognised.

Contrary to popular belief, magic isn't about fooling people. In fact, it can inform by revealing hidden information. We humans are already being fooled... our senses and preconceptions misdirect us. And we're blissfully unaware of it! By causing little shocks and surprises, magic questions our senses and can reveal our blind spots.

Malerbi's superpowers:

🎩 Listening

🎩 Connecting everything

🎩 Metaphors

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

Contact us

Say hello

Ward van Laer

By | Magical Moments, Magicians, Magilitator, Team
bio

Ward van Laer

Machine Magic

Magician

As well as being a magician, Ward is a machine learning engineer and speaker. He has with experience in computer-vision, detection on time-series and NLP. He likes to agonise over the possibilities of explainable AI and AI interpretability 😄

Read his posts about machine learning on Medium / @ward.vanlaer

Ward's superpowers are:

  • Machine magic
  • Data
  • Insight

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

Contact us

Say hello

Sonia Benito

By | Education, Fashion, Magical Moments, Magicians, Magilitator, Schools, Team
bio

Sonia Benito

Spanish Trickster

Magician and dancer

"I think magic can be created anywhere. We are therefore surrounded by moments that make us question the impossible"

Originating from Spain, Sonia is now based in London bringing something new to the magic scene. She blurs the lines between classic and modern magic techniques adding in unique movement patterns.

Sonia has worked with us many times including the MURAL Maze and the Royal Museums Greenwich project with young women.

Sonia's superpowers are:

🗲 Tutting

🗲 Effortless style!

🗲 Making modern magic 

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

Contact us

Say hello

Naomi Freeman

By | Client management, Project management, Team
bio

Naomi Freeman

Project Sorcerer

Client and project manager

Naomi is a dog lover and a wellbeing enthusiast. Some might say the two are linked... She has spent most of her career working with individuals to realise their potential. And with communities to explore empowering activities that bring people together.

At Abracademy, Naomi is master of the magic potion needed for excellent project management and happy clients!

Naomi's superpowers are:

🗲 Peacekeeper

🗲 Listening

🗲 Empathy

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

Contact us

Say hello

Alice Pailhès

By | Abracademy Labs, Curiosity, Education, Food for thought, Science, Team
bio

Alice Pailhès

Wizard of Science

Psychologist, researcher

Alice is a PhD Candidate and Associate Lecturer in Psychology at Goldsmiths, University of London. Her thesis focuses on using magic tricks to study the illusory sense of agency over choice. This is to better understand the subtle factors that influence our decisions without our awareness.

Alice is driven by her desire to give people a sense of wonder about how their minds work and how to best use the mind. By studying the subtle mechanisms magicians use to direct our attention, Pailhès probes the unconscious factors that subtly influence our choices. Magic tricks offer her an amazing way to collect and transmit scientific data in an entertaining and powerful way.

Alice's superpowers are:

🗲 Making science fun

🗲 Information seeking

🗲 Problem solving

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

Contact us

Say hello

Tiu de Haan

By | Curiosity, Facilitation, Magilitator, Storytelling, Team, Wonder
bio

Tiu de Haan

Wonder Woman

Facilitator

Tiu is an Oxford-educated creative facilitator, ritual designer and idea doula. She helps people shift their perspective to remember the magic in the mundane. Her work is all about creating moments of meaning. Bespoke micro-adventures that connect us to ourselves, each other and our own creativity.

Tiu has worked with Google, the World Economic Foundation, L'Oréal and the UN. She's also a visiting lecturer at UAL. She collaborates with neuroscientists, quantum physicists and chemists to create experiences that wake up our sense of wonder.

Tiu teaches creative thinking and imaginative awakening to a variety of organisations. She consults for global brands on rituals for beauty, food and wellbeing, as well as times of transition and organisational change. Her Tedx talk, ‘Why we still need ritual’, is about the art of celebrating the transitions of life, love and death.

Tiu's superpowers are:

  • Imaginative inspiration

  • Engineering serendipity

  • Creating magical mini adventures

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

Contact us

Say hello