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Category

Schools

Sonia Benito

By | Education, Fashion, Magical Moments, Magicians, Magilitator, Schools, Team
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Sonia Benito

Spanish Trickster

Magician and dancer

"I think magic can be created anywhere. We are therefore surrounded by moments that make us question the impossible"

Originating from Spain, Sonia is now based in London bringing something new to the magic scene. She blurs the lines between classic and modern magic techniques adding in unique movement patterns.

Sonia has worked with us many times including the MURAL Maze and the Royal Museums Greenwich project with young women.

Sonia's superpowers are:

🗲 Tutting

🗲 Effortless style!

🗲 Making modern magic 

Abracademy

We’re a diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy ♥

Meet the team

"Once the imagination is unshackled, liberation is limitless"

Walidah Imarisha

Contact us

Say hello

Rubens Filho

By | Belief, Change management, Client management, Curiosity, Education, Facilitation, Leadership, Magical Moments, Magicians, Magilitator, Schools, Storytelling, Team, Wonder
bio

Rubens Filho

Director of Spells

aka Co-founder, CEO and Magilitator

Rubens' background is diverse, to say the least! He followed the family tradition and started his working life as a lawyer in Brazil. After ten years and a stint in NY however, he realised law wasn’t the right place for him. He made the decision to return to Brazil and moved into ad-land as a Copywriter. He eventually became a Creative Director at Ogilvy, leading many award-winning campaigns for global clients. In 2012 Rubens brought his family to the UK to do a Masters in Digital Media Management at Hyper Island. This was to be another pivotal point in his career and in 2013, he founded Abracademy with the dream of helping people grow, personally and professionally.

Rubens' Superpowers

  • Creativity
  • A magical leader
  • Disruptive innovation

Rubens has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

Back to team page

In this world of ever-increasing technology, we need to become more human!

Rubens FilhoAbracademy's Co-founder

Contact Rubens and the team

Get in touch

Alex Pittas

By | Magical Moments, Magicians, Magilitator, Schools, Storytelling, Team, Wonder
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Alex Pittas

MagicAl

Magilitator

Alex is the thumping heart of magic at Abracademy. He co-creates courses for schools and adds magic to our corporate work as well as delivering sessions. He is highly empathetic and able to connect with people of all levels across companies. While he’s asking your name, check what might have appeared in or disappeared from your pockets...

Alex's Superpowers

  • Keen observation
  • Creating and teaching magic
  • Connecting with people

Alex has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

team page

If you don't believe in your magic, nobody will.

Alex PitasHead Magician

Contact Alex and the team

Get in touch