What’s the magic formula for a winning team?
The very short answer is: be authentic, donāt be an a$$hole!
Thereās a couple of things I feel strongly about. First of all, weāre social beings so if everyone understands that when a group works or plays together, then certain rules must be adhered to. Humans mimic emotions. We synchronise, weāre dependent on each other. So, realise and acknowledge that. Respect and empathy are a great start to a winning team. Also, the team needs a joint purpose. Be 100% clear about why the group exists and what its goal is or else the team wonāt work. Think about how many hours we spend at work, as part of a team, compared to time with loved ones⦠So, be very clear about why youāre spending so much time there at work! Have clear direction and vision.Ā
At Red Bull, it was clear: Red Bull gives you wings. My job was to find talent, foster ideas, bring them to life and give people an experience. Another example of such clarity that I love is Apple. Their purpose and their why is very clear. In 2001, the first iPod launched at the same time as another companyās MP3 player. The latter was, in some ways, better, but the big difference was the creative – the PR – claim. One sold itself as a 5GB MP3 player. Meanwhile Apple said 1,000 songs in your pocket. You have to be very engaged and motivated as a team to use that statement rather than the techy sell. But when you have a clear vision and formulate in a way that everyone understands it, people embrace it and live up to expectations.
In times of crisis, clarity is paramount. Organisational restructure, whether itās shutting down or reforming, puts people under stress. Some people will lose their jobs and things will change. So, give clarity. Cut the BS. Tell the truth. Tell everyone and get them involved. Uncertainty and anxiety are toxic. Celebrate the successes, acknowledge them. That can happen many ways – champagne, a party or a team offsite. Even internal comms work, put the team on a pedestal and say a simple thank you.Ā
Create a safe psychological space where people can be themselves. You know when you sit in meetings and donāt dare ask something for fear of seeming stupid? You worry more about how youāre perceived than you do about solving an issue. A few years back, Google researched the parameters of great teams. Aside from goals and clarity, a safe space was the other major requirement. Let your team feel safe enough to say what they want to say. Allow them to let their guard down, be who they are, be true, be raw. When youāre a newcomer, you try to impress and demonstrate why you deserve your place there. The hardest work Iāve done in the past couple of years has been making people comfortable and letting them be who they are to get the best out of them.Ā
In moments of crisis, is it harder than usual to build a team?
I recommend the same rules as on any other day! I adhere to these 3 principles:
- Trust
- Honesty
- Vulnerability
Trust is self explanatory. Enable trusting relationships. Itās the same for work as in life generally. Thereās an interesting study by Harvard where they looked at asking for help. If youāre in a situation where you hit a wall and need help, who do you ask? It turns out that people donāt ask the most competent or the most accessible person, they ask the most trustworthy person because… āI wonāt be laughed atā. Itās safe to ask that person. So, provide and receive trust.
Honesty: this can be difficult. Sometimes you have to talk about uncomfortable things, admit youāre wrong or tell someone else theyāre wrong. Either way, people in a team need to know where theyāre at.
Vulnerability. Itās ok to be vulnerable. Gone are the days when managers had to be tough all the time. Itās fine to show emotions. Thatās widely accepted. But itās also important to admit when youāre wrong or emotionally affected by something. Admit weakness! Many struggle with this. Itās the ego at play; it tells you what to do and how to represent yourself in work. Iāve learned that itās not about impressing others, showing how great and impeccable you are. Itās about authenticity and dealing with your mistakes. Then you have a team that is empowered – an independent team conscious of their responsibilities. They donāt need direction, they know where theyāre going.
Whatās your secret to working with global teams, diverse teams?
Iāve worked with so many different people, from different countries, different ethnicities and genders, etc. There is so much diversity and variety in the world. What worked well for me was listening, learning then leveraging what was gained. Observe. Look at the world around you, see how people interact and operate. The main lesson Iāve learned in the past couple of years is to be humble, not take myself too seriously. Regardless of job title, salary etc, stay receptive, curious and eager to learn. Another thing is never, EVER, assume that your perspective or your way of thinking applies to everyone else! It doesnāt. Remind yourself of this. A sign of appreciation in one place can be an offence in another. A joke in one, discriminating in another. A simple example from German culture – you can point your finger at someone and itās fine. But do the same in Japan and itās highly offensive! Your behaviour is the same, but the perception and reaction is different. So, be thoughtful about your behaviour.Ā
What magical moments have you had in the past few years?
- At RedBull, we did a festival in NY for our global music programme. It was an amazing show with Solange, at the Guggenheim museum. There were around 40-50 black women in her choir. What a celebratory event for women and black culture in music. That felt magical, it gave me goosebumps.
- I work with international teams – great and different people. We did a workshop in Reykjavik. And Iceland is magical anyway, itās a different world. Combine a magical landscape with a crew of 20, from 15 different countries, solving a problem together over 3 days… Bright minds using their brain power – thatās a most magical experience. You get their intelligence, their wiring, their experiences, their upbringing, their everything!