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Rubens Filho

What wellbeing means to me

By | What's new?

Is there anything magical about World Mental Health Day? Well, yes. Slowly, but surely, the world is wising up to the importance of good mental health.

In my 30 years as a magician nothing has helped me cope with life’s emotional challenges more than magic. It grounds me. It occupies my mind. It challenges my perceptions of life. It engages my mind. And keeps me looking forward for new things to discover.

Being well depends on a well-balanced life. When our resources are plentiful, we can face our daily challenges. By resources I mean positive emotions, being engaged, achieving goals, having good relationships and finding meaning in our lives. Wellbeing is also about care – respecting ourselves and remembering that we need to take care of ourselves first, so we can contribute to society. It is not about being happy all the time. That’s not possible. But as long as we are self-aware and act if resources become depleted, we should be able to cope. It takes skill to acknowledge our emotions, understand how they impact us and how to operate under difficult situations. Having that skill gives you a better chance at dealing with challenges.

The personal impact that magic had on my life 

I discovered magic in my teenage years, answering a ‘call’ from my creative side. I was bored, I wanted to try something different. I pushed myself out of my comfort zone and learned that I could do amazing things. But magic also nurtured my social skills. It gives you a tool to approach people with and creates great conversations. Magic helped me connect with people from all walks of life. It is a universal language – quite handy when you’re travelling around the world!

The magic community has had a profoundly positive impact in my life. Creating a space where people share secrets and discuss possibilities is a very special and bonding experience. Another powerful aspect of magic is the support it has given me in harsh life moments. Stress, tricky relationships or your mind getting stuck… magic is my medicine for anxiety, stress or panic attacks. It is an activity that I always go back to, that helps me focus and be in the moment.

Three decades of a life with magic has given me great insights to harness when coaching other people. I gained an incredible understanding of magic as a learning tool. It works amazingly well to break down barriers between people and to help individuals find their voice. It supports everyone in self-discovery so they can take responsibility for their behaviours and feelings.

Click here to read the rest of my thoughts on wellbeing and mental health in Kendelle’s interview.
Illustrations by Kristof Goossens

Rubens Filho
Director of spells

Rubens Filho

By | Team
bio

Rubens Filho

Director of Spells

CEO & Magilitator

Rubens' background is diverse, to say the least! He followed the family tradition and started his working life as a lawyer in Brazil. After ten years and a stint in NY however, he realised law wasn’t the right place for him. He made the decision to return to Brazil and moved into ad-land as a Copywriter. He eventually became a Creative Director at Ogilvy, leading many award-winning campaigns for global clients. In 2012 Rubens brought his family to the UK to do a Masters in Digital Media Management at Hyper Island. This was to be another pivotal point in his career and in 2013, he founded Abracademy with the dream of helping people grow, personally and professionally.

Rubens' Superpowers

  • creativity
  • magic
  • disruptive innovation

Rubens has brought magic to these companies

Meet the rest of our team

We’re a skilled and diverse team of magicians, facilitators, learning designers, strategists, communicators, scientists and creatives who love what we do at Abracademy.

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In a world of technology we need to become more human.

Rubens FilhoAbracademy's Co-founder

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